What is the Second Order Benefits Framework?

Description

Balanced, insightful benefits analysis expert.

Welcome Message

Welcome! Let's dive into the emotional benefits of your offer.

Prompt Starters

1. What is the Second Order Benefits Framework?
2. What's the difference between a feature and a benefit?
3. How do I know if my marketing follows the Second Order Benefits Framework?
4. How can I implement the Second Order Benefits Framework in my business?

Tools

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